WiSort was established with a shared vision of improving the current recycling ecosystem and providing a sustainable future for the generations to come.

Our first product is an automated sorting bin for public spaces, that would segregate an inserted thrash into specific recyclable categories – reducing the dependency on unintentional/careless human errors that currently degrade the quality of the sorted fractions. We further enable the display of targeted and sustainability-focused advertisements on our smart bin that automatically sorts solid waste into recyclable categories by leveraging image-based machine learning algorithms.

1) Bad waste sorting is a major problem – threatens recycling, with public bins worldwide often incorrectly segregating waste, leading to pollution and limited material recovery.

2) Companies and advertizers are interested in data analytics from disposed waste.

WiSort developed a smart, sleek designed waste sorting machine suitable for commercial establishments and public spaces. The machine makes a difference by reducing the effort and error rates during manual sorting of municipal solid waste. This enables less waste fraction cross-contamination, higher material quality and a lower carbon footprint along the waste management value chain.

WiSort is a B2B company that will sell its products directly in bundles of 5 bins (to avoid installing single bins in one location – and optimize our installation costs).

For the first 1-2 years of operations, WiSort’s business model is B2B direct selling of the smart-bin and advertising slots on an attached digital screen to OOH companies.

From years 2-3, once a sufficient (critical) number of bins is sold, WiSort intends to leverage its waste database and sell add-on subscriptions for data-driven insights to interested companies (for example, an organic beverage company could want information on the existing consumption habits of the population visiting a shopping mall).
  • Europe’s 2030 Climate Target Plan for CO2 emissions reduction
  • EU is pushing to close landfills
  • EU blocked the export of waste to non-OECD countries starting 1st January 2021
  • Pay-As-You-Throw taxation system is applied in northern regions of Europe, and the EU Commission is incentivizing countries to apply the same system by 2030